Hunkeler/Horizon Finishing Helps Prisma Exceed Customer Expectations

Arizona-based Prisma’s tagline, “Message to Market”, says it all. The company views printing as only a small –but crucial – part of what they do. CEO Bob Anderson describes the company as a provider of technology-enabled marketing solutions, saying, “Our core strength is data through direct mail, analytics, and management of the marketing supply chain. As an example, we have had online portals through DokShop for more than 20 years and have over 250 e-commerce shops actively in play.”

Anderson, who is celebrating his 20th year with the company, took over the business in 2000, when revenues were at $1 million and the company was on the verge of bankruptcy. His strategy has worked – in 2019, the company generated $48 million in revenues.

“The primary products we produce include direct mail and online small-transaction items such as menus and signage for retail stores, restaurants and hotels –anything needed for back office, front office, and marketing for these organizations,” Anderson says. “That also includes point-of-purchase materials, customized brochures, window clings, wall graphics, vehicle wraps, and more.” The company produces more than 10,000 orders per month and 7 million plus pieces of mail per month, as well as 10,000 pick and-pack orders per month.

Although Anderson is quick to say that clients don’t care what kind of equipment you have as long as their job is done quickly, without quality loss, he pays close attention to his equipment configuration to be able to deliver on those customer expectations.

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