Heeter is a well-known name around Pittsburgh. Based in Canonsburg, PA, the company made that name as a print supplier 70 years ago. Today, the business is still print driven, with a busy pressroom housing both offset and digital presses, complemented by digital messaging capabilities – a full-service experience for its clients.
Tom Boyle is the vice president of sales and marketing at Heeter. He remembers the late ‘90s as being transformative, when digital print was showing great promise. The economics, the speed, the variable-data capability all seemed to come together then, and Heeter brought in its first digital color presses.
“Print runs were changing, getting smaller,” he recalls. “Turnaround times were being squeezed, while a lot of the businesses we served – in healthcare and pharma, for example – had to produce very time-critical projects. Digital presented us with the flexibility to turn things around quicker.
“Naturally, the power of variable – to personalize and customize print – was very big for us, especially for our healthcare vertical,” he continues. “We recognized how important that was going to be, and saw it as an opportunity to grow our business, while our customers got the variability they wanted.”
To open the full story as a PDF, click here