Arna Marketing Group takes pride in providing printed and electronic direct marketing services in line with its tagline, “Speed to Solution.” Founded in 2005, Arna has evolved over the years to deliver strategy, creative execution, data analytics services and printing. Today, the company serves marketing and communications needs across the healthcare, pharmaceutical, financial, education, and consumer product industries with unique and effective direct marketing solutions. Now with 120 employees, Arna describes itself asa technology company whose media is print.“
Critical to our growth has been our commitment to continually invest in the latest and greatest technology to serve our customers better and more cost effectively,” said Steven Hegna, President of Arna Marketing Group. The company long ago retired its offset and toner-based equipment in order to take advantage of the increased efficiencies offered by both web-fed and sheet-fed production inkjet printing. Already, they’ve had to retire older sheet-fed inkjet printing equipment to keep up with changing technology for variable data applications. Arna now has a robust digital printing platform which includes four Canon ProStream web-fed production inkjet presses and four sheet-fed varioPRINT iX-series production printers, also from Canon.
Arna worked closely with Canon to source finishing solutions that would complement the presses, and they were soon introduced to Standard Hunkeler solutions. Having used Standard Horizon perfect binders in their operations for many years, it was an easy choice for Arna to partner with Standard again for their roll-fed finishing needs.